Magazine issue, subscription, and audience review checklist

Review scope setup

• Issue, formats, editions, dates, territories listed
• Original issue brief and audience promise
• Equivalent time since release for comparisons
• Metric definitions, sources, owners frozen
• Missing or modeled data labeled
• Privacy and small-group limits set

• Issue, formats, editions, release dates, and territories are listed.
• The original issue brief and audience promise are available.
• Comparison issues use equivalent time since release.
• Major promotion, price, platform, frequency, and distribution changes are noted.
• Metric definitions, sources, owners, and refresh dates are frozen.
• Missing, delayed, estimated, or modeled data are labeled.
• Privacy and small-group reporting limits are set.

Editorial delivery checks

• Cover, headline, deck matched issue
• Opening sequence set subject and tone
• Departments and features did their jobs
• Sources, corrections, rights reviewed
• Print, web, EPUB, PDF, audio equivalent
• Accessibility barriers included
• Slow-burn reference work on longer horizon

• Cover, headline, deck, and offer represented the issue accurately.
• The opening sequence established the promised subject and tone.
• Departments and features performed their distinct editorial jobs.
• Sources, corrections, rights, and production incidents are reviewed.
• Print, web, EPUB, PDF, audio, and newsletter versions carried equivalent information where intended.
• Accessibility feedback and known barriers are included.
• Slow-burn reference work is reviewed on a suitable time horizon.

• Paid subscriptions, single-copy sales, verified copies, bulk, and nonpaid copies remain separate.
• Draw, supply, sales, returns, and net sale use the same outlet and issue base.
• Late reports and estimated returns are identified.
• Print quantity reconciles with spoilage, samples, office copies, mail, and retail allocations.
• Delivery timing is reviewed by region and route.
• Undeliverable copies, address corrections, damage, and complaints are classified.
• Postal, audit, and fulfillment records meet the applicable retention rule.

• Offer impressions, visits, checkout starts, completed orders, and successful payments are distinct.
• Price, term, renewal, trial, gift, print, digital, and bundle terms are segmented.
• Discounts, refunds, taxes, fees, and acquisition costs are included in net reporting.
• Campaign source definitions and attribution windows are documented.
• New subscribers are followed through account activation and first content use.
• Fraud, duplicates, tests, staff accounts, and failed payments follow written exclusions.

Activation and engagement checks

• Welcome delivery and account creation succeeded
• Print subscribers got first issue on time
• Digital sign-in, download, recovery worked
• Tool definitions followed for users and views
• Cross-platform activity deduplicated
• Compared within similar format and content

• Welcome delivery and account creation succeeded.
• Print subscribers received the first expected issue on time.
• Digital subscribers could sign in, open, download, and recover access.
• Users, sessions, views, events, time, and completion follow tool definitions.
• App, web, email, audio, and download activity are not added as unique people without deduplication.
• Engagement is compared within similar format and content types.
• High and low results are checked for instrumentation changes.

• Eligible-to-renew base, renewed count, grace period, and cutoff are stated.
• Voluntary cancellation, payment failure, gift expiry, delivery loss, and administrative closure are split.
• Renewal notice delivery, card retry, and service contacts are reviewed.
• Cancellation reason choices allow a neutral or unlisted response.
• Save offers are reported separately from completed cancellation.
• Contact volume, response time, resolution, repeat contact, and escalation are measured.

• Survey population, invitation source, field dates, incentive, and wording are preserved.
• Invitation, response, eligibility, completion, and question bases are shown.
• Volunteers are not described as all readers without support.
• Trend questions retain comparable wording, order, and mode.
• Interviews and service comments are used as qualitative evidence, not prevalence estimates.
• Findings include contrary cases and nonresponse limits.

• Gross orders, cash, recognized revenue, refunds, fees, and net contribution are separated.
• Print, fulfillment, postage, platform, payment, support, and content variances are recorded.
• Credits, make-goods, reprints, and service recovery costs are included.
• Vendor incidents have owners and prevention actions.
• Final reports and supporting extracts are archived under access controls.

• Each finding cites evidence and states uncertainty.
• Each action has one owner, deadline, and success test.
• Changes that could confound a test are named.
• Decisions to keep a feature unchanged are recorded.
• The next review date matches the outcome's time horizon.